When it comes to exhibiting at an event as a brand there are a number of things you need to think about in order for it to run smoothly. Whether this is your first event or your tenth, ensuring you are as prepared as you can be is incredibly important. Whilst it may seem overwhelming at first, the more you plan in advance the easier it will be. With that in mind, here are 6 things to consider before exhibiting at an event:
What Is Your Budget?
The first thing you need to think about when it comes to exhibiting at an event is your budget. Whilst it may seem easier to think about it as an overall figure, the best way to ensure you don’t exceed your budget is to look at each individual aspect on its own.
Not only does this mean you will be able to get a clear idea of how much each aspect costs, but it will allow you to see exactly where you exceed the budget and where you’re saving money. For more information when it comes to budget setting, you can visit this guide here.
How Much Space Do You Need?
Another important thing to consider is how much space you’re going to need, as this will affect your budget considerably. Although not all events will give you the option to choose your stand size, those that do will charge you based on how many square metres you need. Think about the products you’re taking, how many staff will be there and how much storage space you need in order to make the best possible choice.
What Do You Need To Take With You?
Once you know how much space you’re going to have, you need to think about what you’re going to be taking with you. Whether you’re taking products to demo or you’re taking stock to sell, you’re going to need to plan the logistics of getting it in and out of the building. If you’re going to need a top of stock during the duration of the exhibition, you also need to work out how you’re going to get it from the van to the stand during peak hours.
How Will You Comply With Health And Safety Rules?
There are a lot of health and safety rules when it comes to events and exhibitions, meaning you need to ensure you’re doing everything you can to comply with them.
Whether this means you use ranger lifting gear when you’re using their rigging or you don’t bring products across the event floor when the exhibition is still open, finding out the health and safety rules should be one of your first priorities.
Which Of Your Staff Members Will Be Going With You?
In order to run an exhibition stand effectively, you’re going to need staff members to help keep everything under control. Whether they’re there to help sell your products or they’re there to help talk to potential customers, you need to choose those that have great people skills.
Are you exhibiting at an event soon? What can you do to ensure you’re as prepared as you can be? Let me know in the comments section below.