Business Owners: Don’t Forget Your Non-Local Customers


It’s easy to give the majority of your attention to your local customers. After all, they’re the backbone of your business, the ones that can make or break your success. You may even know some of them personally. In any case, you’re reliant on them if you’re going to continue moving forward. However, it’s important that you don’t forget about your customers who are not based where you’re based. If you run an online business, then some of your clients might be on the other side of the country, or even overseas. Here’s how you can make sure they feel valued.

Timezone Help

If there’s one thing that customers want, it’s to be able to talk with a representative when they have an issue. In your local area, people might expect that they’ll be able to talk to you during regular business hours. But what about those customers are in a different time zone from you? If their working day begins just as yours end, and you only answer calls during business hours, then who are they going to turn to? Look at implementing a system that’ll have your help center open for longer.

Same Speeds For All

Your website might be in ten different languages. The content might be perfectly curated to the needs of your clients, wherever they’re based. It might be considered your strongest asset. However, if your website doesn’t have a content delivery network system, then it’ll all be for nothing; your website visitors who aren’t local to you will not be able to enjoy the site as your local customers do. If you have customers from other parts of the globe, it’s crucial that everyone gets the same speeds from your website: otherwise, you might lose them. Nobody likes slow loading websites!

Feliz Navidad

Also, remember that if you’re dealing with international customers, then not everybody is going to speak your language. While you might not have the budget to do all your business dealings in their language, making an effort will be appreciated, especially when it comes to things like sending about birthday or Christmas wishes.

A Different Marketing Strategy

It’s also worth keeping in mind that people in different parts of the world will require different marketing approaches. For example, what draws in a person from, say, New York City, might not have the same draw from a person from Wyoming. If you’re trying to make an individual customer feel valued, don’t talk to them like they fit the profile brief of someone who lives a vastly different life from them.

Speak To Them

If you have a recurring customer who is based outside of your local catchment area, then you’ll have access to a valuable voice. Everybody wants to feel valued, and one of the best ways to do this is to reach out and ask for their opinion. This obviously has benefits to you, too, as you’ll be able to gather opinions that’ll likely be much different from what you usually hear.



About Author

Ben is a follower of Christ, a rabid computer geek, small business owner, and breaker of things. He is married way above his station in life and has three wonderful children who have made driving him insane their mission in life.

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