Nowadays, you need to think about your brand with every move your business makes. Often, business owners don’t consider marketing when they design their office space, but it is something that should be at the forefront of your plans. This is especially the case if you have a business whereby customers frequently come to your premises. Your offices should reflect your brand and your brand’s promises. Below, we reveal the various ways you can brand your office effectively.
Pick colors that reflect your brand
Let’s start with color, which is an extremely powerful tool. You should use color to communicate your brand, as well as the energy and emotions you want to project about your business. For example, green is a color associated with nature and growth, blue evokes a sense of trust, purple is linked with wisdom, royalty, and wealth, and yellow and orange are high energy, creative colors.
Use branded corporate items
You should ensure that your office is filled with branded corporate items like the personalized options from Dynamic Gift, which include the likes of mouse pads, calculators, office gadgets, and clocks. These are good starting points. You reiterate your brand and your message with every item in your office space. This will give off a professional image, and it will ensure that you stick in the mind of all of those that visit your premises.
Not only does the layout of a workspace impact the productivity of your workforce, but also it plays a role when it comes to branding. The ratio of open areas to private offices will depend on the type of business you run. If you are a business that is all about sending a collaborative message, it is wise to build more lounge spaces and open offices into the design, as this allows for creativity.
Storage and organization
You also need to consider the organization of your office space. This sends a message about the operation as a whole. You can get away with collaborative and fun areas if you have a creative business. However, you need to ensure you have a more contemporary and clean set up if you have a professional service firm.
When someone walks into your business space, the entryway configuration should give him or her some hints regarding the mission of your company. It is advisable to begin with signage that incorporates your business’ name, logo, and colors. The signage itself sets the tone based on the company branding. Again, a cleaner look is advised for a professional, corporate firm, whereas something more unique and edgy is wise for a creative type of business.
So, there you have it, the top five ways to ensure your office space is branded successfully! By following the advice mentioned above, you can reiterate your brand’s message by presenting a consistent and powerful image. You need to ensure that everything from the layout and colors used to the signage and organization says what your business is about.