A tiny proportion of visitors to your website are going to be thinking about what goes on behind the scenes. This is fine, provided that these visitors can view all the content you’ve created for them. However, as the site owner, there are certain things you need to know about website design and development. Here are just a handful…
A New Website Will Only Last for Two Years (At Best!)
Web browsers, and the devices we use to access them, are constantly changing. As this process carries on, the way we design and develop our sites has to change as well. In order to keep your business website relevant and current, you need to make sure the relevant employees are up to date on all the latest coding standards, search engine algorithms, and browser updates. Websites that are out-of-step with modern standards often run the risk of major formatting issues, and a crippled search engine ranking. If a site doesn’t keep up with these kinds of changes for around two years, then it will be completely antiquated. Make sure you’re recognizing the need for regular updates and maintenance, and making this a part of your online strategy.
The Source Code Influences your Ranking
You may have been able to craft an absolutely stunning website, but this will all be for nothing if no one’s viewing it. The source code of your website can have a major role in helping your target market find your website more easily. While there are plenty of coding resources that can explain things to you, such as this ASP.NET core hosting tutorial, it’s usually better to outsource any of the actual work to a professional. Your source code can have a massive influence on the way your site appears on SERPs – including the title of the page to the meta description below it. Don’t leave this important aspect of your site in the wrong hands!
Images Aren’t Always a Good Thing
Content such as images and video can be an extremely powerful aspect to your website. Having said that, if they’re used incorrectly, they can really damage the site’s overall performance. For example, images and video files can lead to much slower loading times, which can harm your conversion rate dramatically. Modern day consumers are very impatient! When you’re looking to include any kind of multimedia content in your website, you need to do everything in your power to make sure it engages your visitors, rather than drives them away.
Mobile and Responsive Are Not the Same Thing
Mobile design can be very restrictive, showing a completely separate, and often limited version of your website, intended for use on smartphones and tablets. Responsive design, on the other hand, is very flexible. It will allow your website to resize and adjust its layout depending on the user’s screen size, giving your visitors a consistent experience, no matter how they’re trying to access your site. Now, more than ever, it’s essential to make sure you can provide the same experience for every kind of mobile device.