Are you worried about your business website’s bounce rate? If you don’t know, the bounce rate or ratio is the number of users that click on your site and then click off again without converting. This is a measurement of lost sales. If your bounce rate is high then you could be missing a lot of opportunities in your business model. The good news is that there are ways to fix a terrible bounce rate. Here are the options that we recommend you explore.
Improve The Speed
One of the first issues that you should take a look at is the speed that your website loads. You need your website to load each page in just a couple of seconds. If it takes longer than this, then you are going to struggle because ultimately the user is going to get bored and click away to a faster website. If you are struggling with your site speed, this could be due to the size of files. Or, it might be something to do with your hosting service. It could be worth considering upgrading your hosting solution.
Think about Structure
Your website should follow the simple three-click rule. Essentially, this means that a user shouldn’t have to click more than three times to find exactly what they are looking for on your website. If they get lost trying to navigate it, then this is always going to translate to a lost sale. This is easy to fix by adding links in the right places. Alternatively, you might want to add some landing pages to your site. If you look at resources like EmberTribe reviews you’ll find that there are companies that are great at adding these to business sites. A landing page can create a direct path to a purchase decision.
Remember, there are always shortcuts to improving the structure of your site. If you don’t want to tamper with the map of your site, you could add a chatbot. It’s a great way to ensure that users can quickly get the answers they need and be directed straight to the page that they want.
What About Content?
If you want people to stay on your site for longer than a few minutes, you need to give them a reason to do this. Content is a great option to explore here. The right content will guarantee that you can engage and attract the interest of your target audience. You just need to make sure that your content is compelling enough. The best way to create compelling content is to use it to tell a story that could ultimately lead to a purchase decision.
We hope this helps you understand some of the best ways to tackle issues that you might be having with your bounce rate head-on. In doing so, you can guarantee that you have more chances at securing a greater number of sales. This is going to pay off in the long term too and will also help boost your ranking online.
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