It is easy to think of stunning website design, search engine optimization, and pay-per-click advertising for digital marketing. However, a recent marketing survey by Oberlo shows that 50% of marketers use YouTube advertising, while 54% of consumers want to see more video content from brands. YouTube is the second-most visited website after google, so adding YouTube advertising to your current marketing strategy can be game-changing. Here are four top benefits of YouTube advertising for your small business.
Cost-effective marketing
The competition online is getting tougher every day, and marketing costs aren’t getting any cheaper. Since YouTube advertising is designed like the PPC model, you can never go wrong if you want to advertise on a budget. For example, an average ad view costs between $0.05 and $0.10, which is inexpensive compared to some keyword networks, which can cost $50 or more per click. Video views are relatively inexpensive, and, just like PPC ads, advertisers only pay when consumers choose to interact with the ads. You can also determine how much you pay per click.
Boost your online visibility
Recently, video content is showing up in Google searches more than before. This is no coincidence, especially when Google owns YouTube. The search engine company values business, so consistently using YouTube advertising for your small business can boost your online presence and rankings. And since you want to utilize every resource available in your marketing arsenal, Youtube advertising can be good for business. Some marketers believe that Google prioritizes businesses that use their other tools and resources. So you can use this to your business advantage.
Higher conversion rates
Video content has been shown to attract more engagement than text. Additionally, videos can trigger an emotional response than several online content forms. This makes it crucial to use it for your business, especially if you want to connect with your audience. Think with Google revealed that Advertisers who use both YouTube advertising and Google Search ads experience 3% higher search conversion rates. They also see a 4% lower search cost per acquisition than others who focus on Google Search ads alone. Consider incorporating YouTube advertising into your current digital marketing plan.
Highly-targeted advertising
YouTube advertising allows you to be more direct and detailed when targeting your audience. The platform allows you to target by demography, age, gender, interests, topics, life events, and so on. This means that you can target general groups of users or specific ones depending on your products and service delivery. The highly-targeted advertising allows you to reach customers and discover new ones by capturing their attention to drive results. For instance, if your business exclusively sells women’s cosmetics, it is naturally beneficial to show ads to women. Consider expert digital marketing agencies if you want to run YouTube advertising for your business. A few experienced firms offer some of the best white label digital marketing services and can help you maximize your investment to boost your small business.
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