It can be one of the scariest things to launch your website out into the world. You spent time carefully planning it, working closely with a company like WebX360, who made your ideas a reality.
Your social media is all set up, and there has been a lot of anticipation (from you) about it.
But what factors should you keep in mind when it comes to your eCommerce store? How can you make a significant impact and be successful?
Impression
Just like when you meet a person in real life, you are going to be judged – and pretty quickly too! It takes just nanoseconds for a website visitor to decide if they like your website or not.
So if they arrive and are greeted by pop-ups, the text is too small, and they just aren’t having a good experience – they will leave and take their money with them.
But it isn’t just about the money; if they know someone is looking for the same products and services, they will recommend that no one goes to your website. Word of mouth travels fast and can be very powerful.
Mobile
Over 79% of smartphone users have used their devices to buy things online in the US alone. So if your website isn’t mobile-friendly, you won’t be able to compete effectively in that market.
Google has an excellent and free tool to test how mobile-friendly your website is, and you can use the breakdown provided to guide you through the changes that need to be made.
It will cover things like how easy your website is to navigate, are clickable items well-spaced, how long the website takes to load, and the text size.
SEO
SEO is not a one-and-done step in your process; it is a constant and ever-changing presence that you need to adapt and work with. SEO principles will always be the same, though – you should be providing valuable content that offers high-quality information consistently.
In the case of many eCommerce stores, since the products and services will likely be the same, the content on the blog will keep it fresh and ranking.
A simple plugin like Yoast can help you master your SEO pretty quickly, and you should be able to see improvements in the following months.
CTA
You can tell your visitors what to do with some well-placed calls to action. Your calls to action should be short and sweet, offering information, offers, and signups.
Remember that for the CTA to be compelling, it needs to keep with the website’s branding and stand out! A tricky balance to get sometimes, but worth it when it works.
Images
People process images much faster than they process text, so you can use pictures to make a much more significant impact on your users. Something that can be worth considering has some exciting visuals on your main page to spark interest immediately.
Many mistakes can be made when it comes to launching an eCommerce store too, be sure to avoid them with these tips: Mistakes You Should Avoid When Launching An Ecommerce Store – Small Biz Dad.
(Cover Image Source: Unsplash)