Are you setting up the website for your business? This is always going to be a key part of your brand. Without the right website, you will struggle to ensure that customers want to buy from your company because you won’t have a platform that they can connect with. Here are some key elements that need to be part of your website.
Social Media Connections
First, you need to make sure that you are connecting your website to your social media profiles. The easiest way to do this is with a widget. This ensures that customers who are visiting your website will immediately see any updates that you post on social media. That’s great because it ensures that they are connected to all the live updates that you might decide to post and it provides them with a great way to engage directly with your brand.
Offering a live chat function on your website gives customers access to immediate answers rather than waiting around for a response via email or phone which could take days. Sites such as click4assistance.co.uk, provide easy ways to guarantee that you have a live chat that you can depend on. The best part is that this can be connected to real employees or it can be an automated response system. You might think that customers aren’t going to be pleased with this form of engagement. But you’d be surprised. Polls suggest that customers prefer these interactions over talking with a member of your team on the phone and as an added benefit, it’s more cost-effective.
It’s definitely worth adding a blog to your business website. A blog will provide you a clear and clean way to add as much content to your website as possible. In the world of marketing, content is king but of course, you do need to make sure that the quality is there. Any content that you create and post needs to be relevant and appealing to your target audience. You can even think about using expert freelancers to create this content for you and ensure it does connect with your customer base.
Finally, you might want to think about adding a welcome video to your business site too. A welcome video is a great way to ensure that your customers can immediately get a feel for what your company can offer and ensure that they feel as if they are connecting with the real people behind it. You can use a professional to create your welcome video or you can opt for a DIY approach. Either way, you need to guarantee that it looks fantastic because it could determine whether customers stay on your site for longer than a few minutes. Here are some benefits of adding videos to your page www.b2bmarketing.net/.
We hope this helps you see that there are some key elements of a modern business website that you need to be careful not to overlook. If you take the right steps here, then you can guarantee that your website is set up to convert and rank at the same time.
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