Retail businesses can benefit from playing commercial music in their stores. Commercial music can increase revenue streams, create an atmosphere, and build the brand image you want for your business. Most businesses use imitation music that avoids any copyright issues. Discover 5 brilliant benefits of playing commercial music in your retail space and boosting your sales.
What does your brand say about you, or rather, what do you want your brand to say about you; after all, you have control over the public perception of your business. A brand image can be enhanced and improved with commercial music, especially if you have a shop floor to work with.
Whether you are a carefree surfer brand or a family-friendly store, you can set the tone with some commercial music on the shop floor. When a customer walks into your store, they should immediately know what kind of store they’re in, and products are on offer from the atmosphere.
Create an Atmosphere
Creating the ideal atmosphere in your store is easy with a Sonos SiriusXM music system. The Sonos Sirius music system comes with speakers and an integrated music platforms that provide the perfect style of music for your business. Discover the power of Sonos systems.
Sonos uses easy-to-install wireless speakers that you can position in key places around your retail floor; this creates a subtle ambiance and prevents customers from noticing the direction of the music. Of course, music is not the only element you need for atmosphere, but it’s the first.
Modern retail businesses are interested in creating an atmosphere because it can increase revenue. No longer is retail simply about selling products; it’s also about the experience of the shoppers and how that ties in with product. People also tend to pay more for the experience.
If you want to improve your revenue streams and stay competitive in the retail space, you need some commercial music in your store. Along with an increase in purchasing power, a retail business can sell more units by playing commercial music; it can also influence buyer behavior.
Set Shopper’s Pace
Commercial music affects the pace at which shoppers move through the store. When you play slow, calm music, the shoppers tend to linger in the aisles; conversely, loud, fast music makes them speed through the store. Interestingly, neither pace seems to affect the number of sales.
The main advantage of setting the customer’s pace lands with the outlet, which can influence how quickly or slowly the customers shop. During off-peak hours it makes sense to slow their pace and allow more time for browsing. At closing time, you might want to increase the pace.
Last but not least, commercial music in a retail business provides entertainment to both shoppers and staff. It is enjoyable to listen to music as a shopper, but it’s equally important to maintain motivation in the workplace during the long working hours. Dedicated commercial music is indistinguishable from the charts – and other music styles – so it’s entertaining.
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