One of the biggest joys you experience when running a small business is the personal relationships you can build with your customers. Being a local business owner means being a pillar of the community; you can get to know the local people and truly become part of the fabric of the town you call home.
One thing that small business owners struggle with, however, is making their business accessible to a wider customer base. A wider consumer base means more profit for you, and it also means a greater reputation among the local people who shop with you.
Read on to find an up to date guide into how to expand your business’ accessibility for more customers!
Make your space disability friendly.
If you run a local business, space can be tight. Especially if you rent your building from a large property manager, it can be difficult to make amendments that suit your business better; nevertheless, making your space disability friendly is a very important step to take in 2021.
A business with disabled access, such as wheelchair ramps and automatic doors, automatically opens up your business to a wealth of new customers who might have previously been unable to visit your business site!
From wheelchair users to elderly customers who need extra support, your customer base will expand greatly when you implement this new level of accessibility.
Support local causes.
Local businesses need to be invested in local issues and causes. Whether it’s fundraisers, social justice issues, or other regulations – your businesses should be up on what’s going on in your local area.
By supporting local causes proudly, your business will earn greater respect from local residents. People want to know that their local small businesses care deeply about ethical issues, and they want to feel supported in the things they care about.
Showing up for local residents and making it known that you are a business that cares can attract many new people to your company. You will earn a reputation for being a caring business, not just one that provides great products and services!
Make payments easier than ever.
People want easy ways to pay; it’s as simple as that. You might be a business that has a limited number of ways that customers can pay for their goods and services, simply because it’s very costly to start offering many different payment channels for your company.
However, making it easier for people to pay using their preferred method will once again increase accessibility and ease for new customers.
One big omission from small businesses is credit card use. Most small businesses don’t accept credit card payments, so to stand out from the crowd, you can use a credit card processing company to help expand your payment channels and offer more to your customers.
If you run a local business that wants to expand its customer base this year, use our guide to help you make your business stand out from the others in town!
(Cover Image Source: Pexels)