Being an entrepreneur is exciting. But it can also be stressful. Many small business owners feel the weight of the world on their shoulders as they struggle to get everything done. You might think that you need to take on a whole range of tasks to save money or be more efficient, but in reality, this probably isn’t sustainable.
Savvy small businesses often strategically outsource specific tasks. This is clever because it will prevent you from burning out. It also frees up your time to focus on the tasks that add real value to your business, while someone else takes care of the more general admin. Here are a few things you could outsource today.
Website
Every great business needs an impressive website. It’s often the very first impression your customers receive, and it can make or break their relationship with your business. That’s why it’s so vital to get it right. It’s worth outsourcing website design to a trusted professional who knows how to get you the results you need.
A web designer will create a business website that is visually stunning while providing a user-friendly experience. If you’re not experienced in this area, don’t risk making your own. It’s worth the investment to get it right.
Similarly, the web copy is typically best handled by a professional copywriter. It might seem easier to write it yourself, but this can be a false economy. It’s harder than it appears to craft the perfect copy, and getting it right can make all the difference to your conversion and sales rates.
Human Resources
Many small businesses can’t afford to hire an internal HR staff. But that often means these responsibilities fall on the owner’s shoulders. Outsource your HR to deal with aspects like payroll, training, and recruitment. You can hire the services of an HR firm, or you can even rely on software to streamline your administrative processes.
Hiring software can help to make recruitment faster and more efficient, as well as more transparent. If you need general help with administration, you could try hiring a virtual assistant to help you with ad-hoc tasks.
Social Media
You already know that your small business can benefits hugely from an active social media presence. But as a business owner, do you have the time to grow your profile? If you think your social media could do with some attention, you’re not alone.
Many businesses hire a PR company or a digital freelancer to take care of their social media. That’s because posting regular, engaging, and relevant content is crucial to success. So let someone else come up with the strategy, the content, and the analytics reports for you.
Having a more strategic approach to social media can see your channels grow significantly, giving you the marketing boost you’re looking for.
You can also try using platforms like Hootsuite, which allow you to schedule content ahead of time. This means you don’t need to log in each time you want to post. You can schedule in weekly batches instead, saving you lots of time in the long run.