Small Biz Dad

Search the Site

Menu
  • Home
  • Career Advice
  • Life
    • Family Life
  • Mobile Apps
  • Small Business
    • Employees
    • Small Business Finance
    • Small Business Technology
  • Reviews
  • Contact
Menu
brand your office

Top 5 Effective Ways to Brand Your Office

Posted on June 28, 2017 by ben

Nowadays, you need to think about your brand with every move your business makes. Often, business owners don’t consider marketing when they design their office space, but it is something that should be at the forefront of your plans. This is especially the case if you have a business whereby customers frequently come to your premises. Your offices should reflect your brand and your brand’s promises. Below, we reveal the various ways you can brand your office effectively.

  1. Pick colors that reflect your brandbrand color 

    Let’s start with color, which is an extremely powerful tool. You should use color to communicate your brand, as well as the energy and emotions you want to project about your business. For example, green is a color associated with nature and growth, blue evokes a sense of trust, purple is linked with wisdom, royalty, and wealth, and yellow and orange are high energy, creative colors.

  2. Use branded corporate items

    You should ensure that your office is filled with branded corporate items like the personalized options from Dynamic Gift, which include the likes of mouse pads, calculators, office gadgets, and clocks. These are good starting points. You reiterate your brand and your message with every item in your office space. This will give off a professional image, and it will ensure that you stick in the mind of all of those that visit your premises.

  3. Layout

    Not only does the layout of a workspace impact the productivity of your workforce, but also it plays a role when it comes to branding. The ratio of open areas to private offices will depend on the type of business you run. If you are a business that is all about sending a collaborative message, it is wise to build more lounge spaces and open offices into the design, as this allows for creativity.

  4. Storage and organization

    brand storageYou also need to consider the organization of your office space. This sends a message about the operation as a whole. You can get away with collaborative and fun areas if you have a creative business. However, you need to ensure you have a more contemporary and clean set up if you have a professional service firm.

  5. Signage

    When someone walks into your business space, the entryway configuration should give him or her some hints regarding the mission of your company. It is advisable to begin with signage that incorporates your business’ name, logo, and colors. The signage itself sets the tone based on the company branding. Again, a cleaner look is advised for a professional, corporate firm, whereas something more unique and edgy is wise for a creative type of business.

So, there you have it, the top five ways to ensure your office space is branded successfully! By following the advice mentioned above, you can reiterate your brand’s message by presenting a consistent and powerful image. You need to ensure that everything from the layout and colors used to the signage and organization says what your business is about.

Leave a Reply Cancel reply

You must be logged in to post a comment.

About Us

My good friend Ben started this site many years ago.  Ben said this about himself, “am a follower of Christ, a rabid computer geek, small business owner, and breaker of things. He is married way above his station in life and has three wonderful children who have made driving him insane their mission in life.”

Well back in 2019, Ben suddenly passed away from cancer and he asked me to continue the site. I like Ben, am a follower, a computer geek, a small business owner, and the father of 5 great children.

I miss Ben everyday but run this site in his honor. Thanks for visiting and enjoy!

-Larry S.

Recent Articles

  • Why Small Businesses Need Email Marketing March 22, 2023
  • 3 Money-Saving Tips For First-Time Home Buyers February 14, 2023
  • The A to Z of Cryptocurrency January 31, 2023
  • 5 Benefits of Commecial Music in a Retail Business January 23, 2023
  • The Ways We Can Be Great Dads During Separation December 22, 2022
© 2021 SLS WebServices