With the death of PCs, the world is witnessing shrinking screen sizes and accelerated mobility. Human survival has now got one more determining factor— a mobile phone. It wasn’t long ago that a business seeking a good online presence just needed its own website. But today, after accessibility tracing its way right in the hands of the users anywhere, anytime, businesses are needed to upgrade their dictionaries to ‘Mobile Website Development’. With the rising fondness of mobile phones, more and more people are using their smartphones or tablets to access the web and enjoy the fruits of new media. In such a scenario, it has become indispensable for any business enterprise to route its efficacy to these small yet captivating screens.
A mobile version of your website has to be tuned up to provide a convenient and better experience to the 21st century user. Now, you may ask, why is mobile website development important? I already enjoy a fair online presence of my business. The reasons are many. But the major one is that a mere presence would not mean that you are accessible to the present day mobile-savvy target audiences. It is because:
1. Computer websites are heavy and pretty much of a headache for the delicate mobile devices. They may not load as perfectly and quickly as on desktops. This might turn the mobile users disinterested as they want to search instantly and are not ready to wait for heavy pages to load.
2. Mobile websites provide a better and user-friendly experience as they are meant to be viewed on relatively small screens. A full-fledged website page will be much longer in length and breadth and may require the user to scroll from time and again to view it properly. Also, if you are looking forward to sell your product or services online, you have to care of the fact it doesn’t irritate your potential customer at any cost. Mobile website development is one way to deceive the bullet.
3. The growth mobile phones has made it necessary for the business community to have an extensive online presence as they need to be reachable and accessible to their potential customers. Most of the users, especially the youth, would prefer to search the things they can easily avail on their mobile phones.
4. These days, the mobile data usage has been rising immeasurably. According to one survey, it has been stated that by 2015, mobile internet usage is likely to overpower the desktop internet usage. Hence, one cannot afford to rise beyond the buzzing technology trend.
Hence, with mobile website development, you stay abreast with the bliss technology offers and enter a world that is ‘mobile’.
Sakshi Sharma is working as mobility strategist at SDI and author of this article. She loves blogging and has vast knowledge on Mobile & Web app development. She can be reached at [email protected] or call on 408 802 2885. For more details Please Visit www.softwaredevelopersindia.com