Devilish Details That Will Lose You Customers Online


When you’re running a business online, you always have to think about first impressions. It’s crucial that you know how to capture the attention of your customers and then make sure that they do decide to buy the product. Unfortunately, there are some issues that can get in the way of this and stop it from happening. The problems aren’t as great and noticeable as you would think, but little details can still have a great impact. So, let’s take a look at some of the small problems that could lead to issues in your business model.

Bad Reviews

Forget why you have received a bad review for the moment because it doesn’t matter. It doesn’t matter whether the customer is right about your business or whether the issue was even your fault. None of this is relevant. The only thing that truly matters is that the customer things you are to blame and they are letting other people know. Individuals might not even read reviews and could just rely on the one gold star that they can clearly see as opposed to five.  

The key thing here is that you don’t ignore the negative review and instead act upon it, essentially typing a response that puts the minds of customers at ease who have noticed the bad review. It’s worth pointing out it doesn’t matter whether the disgruntled customer responds – they probably won’t. You just need to send the message that you do indeed care.

One Word, One Picture, One Mistake

Now, let’s think about your website design. You might think that you have a rather brilliant website design but do you? It’s true to say that even little web design details can have a massive impact on whether customers choose to purchase your products. For instance, on the incorrectly placed image could be the difference between a purchase and a customer clicking away.

That’s why you should use an IT team like Capstone IT because they will be able to design your website from scratch and make sure that there are no issues that could lead you to lose a customer due to a simple design flaw that could easily have been avoided.

The Incorrect Tone

The tone is important online. If you aren’t professional enough when you’re handling customers, they are going to see your business as a little bit of a joke. If that happens, then you will find it difficult to get them to buy from your company because no one wants to do business with an amateur.

The problem is that the right tone changes depending on the source you are using to communicate with customers and clients on as well as the topic that you are discussing. If you are unsure how to proceed here, we suggest that you think about hiring a social media manager. They can guarantee that you are always striking the right tone with customer interactions.

Take this advice, and you can avoid the little things that guarantee a customer skips over your business.


About Author

Ben is a follower of Christ, a rabid computer geek, small business owner, and breaker of things. He is married way above his station in life and has three wonderful children who have made driving him insane their mission in life.

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