There are hundreds of mobile app development companies in India, so how does a relatively new company break into the market and compete against the big players already entrenched?
With any business, success is immediately tied to the quality of service you provide. With so much competition already out there, you’re only as good as your last project. This is why every app, no matter how big or small, must receive the same attention to detail and dedication to turning out an excellent product.
Build a reputation for putting out top-notch apps, and word will get around that your company is one that gets the job done right. Referrals are one of the main ways that companies get new business, especially in our digital age where information travels in the blink of an eye and your company’s reputation can change overnight.
Pricing is another major ground for competition. Being new in the game means you might have to lower your pricing a bit to attract the customers you need to grow your business. How can you charge high rates if you don’t have the reputation or portfolio to back it up? Clients will be weary of shelling out a lot of money to a still unproven business, so at first it might be prudent to offer your customers a bargain.
Even though you offer lower pricing than the big mobile app development firms, you still need to measure up to their level in terms of the product you produce. Once you’ve built up a list of clientele and a have started a track record of delivering quality services, then you can start to boost your pricing a bit by leveraging that track record as proof that you are, indeed, worth the money.
Differentiation is essential in today’s highly competitive apps development marketplace. Take a moment to think about what makes your company different. If you have a unique approach, or offer a fresh perspective, maybe you can play that up to make your company stand out. Perhaps you have brilliant developers on your team, or maybe some of your executives come from diverse or interesting backgrounds. That can also be a credit to your company.
It’s tough out there, but to find success in mobile app development you have to take whatever edge you can and build a reputation. It’s a long way to the top, but stay dedicated and you’ll get there soon enough.
Sakshi Sharma is a mobility strategist at SDI and author of this article. she loves blogging and has vast knowledge on Web Development and Mobile apps. She can be reached at [email protected] For more details Please Visit softwaredevelopersindia.com or Follow SDI on Google Plus to learn more!