Social media, when used correctly, can be a powerful tool for small businesses. I personally have seen the benefit of connecting with others on LinkedIn, marketing via my Facebook page, and keeping clients updated frequently by using Twitter.
The marketing mantra has always been…go where the people are and people are on social media. It makes sense that small businesses need to be active on social media too.
Below is an infographic which shows small business use of social media. I should point out that this is from 2011 so the figures surely have changed at least slightly.
As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in online marketing spending this year, just behind website and e-mail marketing.
Alexis Lamster, VP of customers at Postling and creator of the below infographic, told us that the company analyzed nearly 20,000 Postling users to extract information on how small business are using social media.