Little And Often Or One Big Sale

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When you’re first choosing a business idea, you will have loads of different options to choose from, along with a host of decisions to make. Chief among these will be figuring out the sorts of products you want to sell. Selling something small and cheap can be great, as it will enable you to target customers from all walks of life. Something larger, though, will often make you more money, while also relying on less people to take the plunge in the first place. Choosing the best option for your company will never be easy, but this post is here to help you out, so it should at least get a little more simple.

The Small

The first option to consider will be the smaller products you will be able to sell. In the field of computing, for example, this could involve cable management tools, niche electronics, and even cables, as these are all very easy things to sell. Below, you can find some of the pros and cons of this sort of option.

 

The Pros:

 

These items will be cheaper to buy, enabling you to fill up your stock room with ease, while also helping you to save some money and alleviate some risk.

Without having to rely on one customer to make a large purchase, you can increase your chances of selling enough by a huge margin. In a lot of cases, this sort of route can be the best when you’re first started, moving onto bigger items as customers begin to trust you.

 

The Cons:

 

Having to get loads of customers to buy your products may make you more secure, but it will also involve a lot more work, and a lot of companies won’t be able to afford this.

If you buy too much of your product at the beginning, changing trends and markets could leave you with loads of useless items. Of course, while this is a concern, you should be able to research trends before you get started.

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The Large

Of course, for some people, the idea of selling larger items will be much more appealing. Going back to the field of computing, the larger items you will find here are often servers or computers, making them very high-value without taking up too much space compared to items in other fields.

 

The Pros:

 

With a single product in your catalog which sits at a high price point, you may only need to make one sale each month in order to survive.

Selling larger items will enable you to slip into a smaller niche without having to change your company. This can be great for those targeting other companies with their sales.

 

The Cons:

 

Storing and shipping large items will be a big challenge. Most companies will use the help of wooden boxes to keep their goods safe, but this will just be the start. Along with this, it could be also be worth finding a good haulage company to work with.

Relying on one or two customers each month could be very risky, as you won’t be able to predict when sales will come in.

With all of this in mind, it should start to get a lot easier to make decisions like this for your new business. When you’re going through a process like this, it’s always worth doing plenty of research, as this will ensure that you make the right choices along the way.

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Ben is a follower of Christ, a rabid computer geek, small business owner, and breaker of things. He is married way above his station in life and has three wonderful children who have made driving him insane their mission in life.

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