Whether the COVID-19 pandemic has impacted your business, or you’re experiencing a quiet period, it doesn’t hurt to give things a push.
From attractin=g new customers to reminding your existing ones that you’re still around, the following tips can help you drum up some interest once more.
Take a look at these quick ways to give your small business a boost.
Send a text
While email and other forms of marketing can have a big impact on your business, a text can go one step further to connecting with your customers. Business owner text marketing can be an affordable way of sharing promotions with your customers, and is simple enough to do when you want to notify them of a special offer. Provided you don’t overuse it, you could get a great response from your customers.
Take to the streets
When you run a local business, your customers are the people out there on the street – so what are you doing to reach them? There are some effective ways of marketing in the street that will be ideal for reaching real people. From posters and pop-up stands to improving your own signage, some visible marketing in your locality could help you boost your business.
Partner up
Establishing partnerships can be an effective way of boosting your sales while building strong relationships with other businesses. From promoting each other’s offers to your customer base, or joining forces for a joint promotion, there are different ways you can make a partnership work to help you grow your business.
Put out a promotion
Could a short-term promotion help generate some interest in your business? A discount or a special deal is the ideal way to tempt both new and existing customers, especially if it’s for a limited time. Make sure it’s a discount that you can afford while also being a worthwhile deal to customers. Check out some simple steps to an effective sales promotion to help you get the most from your efforts.
Try some social media advertising
Social media advertising can be a very effective way of targeting your products or services. By creating a social media strategy, you can identify who and what you want to target, and take the time to think of some great content to help you get there. With social media advertising, you have the option of promoting your business for free, or you can put some money into paid social media advertising to allow you to target your audience in more detail to help you get your message out to the right audience.
Quiet periods can happen to any business, but it’s important to use the time wisely. While you can spend time drumming up some new business or reengaging existing clients, there are other things you can do during a quiet spell. From taking a vacation to retraining or spending the time developing new ideas – some downtime to your business can provide you with some great opportunities if you put your mind to it. Whichever route you choose, make sure you put this time to good use.
(Cover Image: Unsplash)