Starting an educational blog can be a great move for those who want to capitalize on supplementary education services. This industry is worth around 19 billion dollars. People of all ages want to further their education, so building a blog to help support this could be a great idea and help you to earn some money.
Let’s look at what it means in more detail and how to make your educational blog successful:
What Would You Include On An Educational Blog?
An educational blog can be anything you like, from lesson plans for homeschooling, from news on education and tutoring help. You can target a number of different niches and topics. However, you will need to ensure your narrow your focus enough to create a strong target audience.
Making Sure You Get Traffic
Making sure you get traffic to your education blog is going to be a big deal. How will you get a targeted audience? Here are some ideas that could help you:
- Start a chat on Twitter.
- Reach out to the local parenting community.
- Post in online forums.
- Approach suitable bloggers for guest posting opportunities.
- Stay active on social media.
Monetizing Your Blog
Monetizing your blog will seem scary and impossible at first. Advertising on your blog is one way to monetize, but you need to be aware of how this will affect students and parents. Google Adsense will automatically place adverts on your blog, and you can even create limits to ensure the ads are all suitable.
Although this is the most obvious way to make money on your blog, it is just one way. Marketing your blog properly is imperative if you want to make the most of it. You can learn more about education marketing at MarketingWorks and apply it to your efforts. Here are some of the things you need to know about:
Using Banner Ads
Local businesses can purchase banner ad space, so it’s a great solution for an education blog. You have far more control over the kind of ads that you place here, and the content in them. Just bear in mind that businesses won’t be willing to pay much if you don’t get much traffic.
Donations And Sponsorships
Adding a donation button to your blog could potentially help you earn a few dollars here and there if people find the content valuable. You can’t expect everybody to donate though; usually the will be sporadic. You can’t rely on this method. You could potentially secure a sponsorship if your business offers value to the local community.
Adding affiliate links to products that you believe in is a great way to make money. You just need to make sure that your links are offering value and are suitable to your content. Affiliate programs can be found on the likes of Amazon, ClickBank, and Google Affiliate Network.
Start Selling Products Or Services
Creating and selling your own products and services could be a good move once your blog has some traffic. Perhaps you could create study guides, ebooks, planning pages, and other products designed to help your audience. What tools do they need? Doing a survey could help you to get a better idea of what it is they need.