One of the things you will focus on as a business owner is encouraging people to visit your website. Whether the goal of your website is to drive customers to your store or to sell your products online, it’s critical that your website is both visually stunning and SEO friendly.
The issue here is that you can’t have one without the other. So, if you were to say, “Invest in a web design company to make your business look fantastic in online form,” your traffic might decrease as a result. This is due to the code used in website design. It is rarely optimised such that your website will also bring in traffic.
Why is web design just as important as SEO?
So you’d have a lovely website that makes you look professional, which would, of course, wow your customers. A company that invests time, effort, and money on their website demonstrates that they care about what their customers think of them, and that they usually care about their customers as well. When it comes to spending money, people desire that. However, due to the coding, you would have a lovely website but no one to appreciate it.
Another advantage of having a decent website design is that people are more likely to stay on your website for longer. This is known as dwell time, and it is significant since it affects your bounce rates. Consider this: you’re more likely to stay on a website that looks good, right? Also, discussing the coding inside their design with them and suggesting keywords to incorporate within your design will undoubtedly help accelerate your SEO at the same time.
Why SEO is more favourable
If you concentrated all of your efforts on SEO, you would see an increase in traffic and numbers. However, because people rate things based on how appealing they are to the eye, the prospects of your traffic leading to sales are slim. Also, as previously said, you would be less likely to stay on a website that was unappealing to the eye.
So, how can you deal with this problem so that your business does not suffer? Take a look at these recommendations below for combining SEO and web design so that you and your organisation can benefit from the best of both worlds. You can get help with this so here’s some tips on how to select a managed service provider to help you along the way.
Optimise the content already on your website
The thing about SEO is that even if your design isn’t SEO friendly, the content you post will make all the difference. Even if you’re not an SEO expert, there are a few simple things to remember that will help you optimise the content on your website so that search engines will rank you higher. Check it out:
- Consider what you’d search for if you wanted to land on your page when writing content. For example, if you’re writing on how to successfully promote your business, you may look for “top marketing tactics for business.” Take these phrases and keywords and include them into your writing.
- While it may seem apparent to include keywords in your title, you should also aim to incorporate them into subheadings – it makes a huge impact.
- People are less inclined to read long blocks of text without subheadings.
- Don’t wait too long before reintroducing a keyword, but don’t overdo it either, as this will come across as spam. If you’re utilising the WordPress platform, you can download Yoast as a plugin, which is quite useful for SEO.
Mobile friendly websites
Many business owners make the mistake of not making their website mobile friendly when creating it. Did you realise that mobile or handheld devices account for the bulk of traffic these days? As a result, it is critical to ensure that your website is mobile friendly. Even if your traffic is at an all-time high, if your website isn’t mobile-optimized, you’re less likely to land the sale you want since customers will discover a website that can provide what they need. If you’re not sure if your website is mobile-friendly, you can use this tool to find out.
How do they work together?
You may recall that we discussed bounce rates before. When your website is developed with precision and care, and the SEO side of things is taken care of as well, your Google bounce rate is likely to be higher. The higher your website ranks with Google, the higher it will appear in search results.
You can see how they complement each other here, and if you follow the advice offered today, you should see an increase in both traffic and sales for your company, all while having a wonderfully designed website.
(Cover Image: Unsplash)