DIY Marketing Dos and Don’ts

You can save a lot of money as a small business by doing some of your own marketing. However, there are certain marketing strategies which shouldn’t be DIYed due to their complexity. Here are some of the dos and don’t when it comes to handling your own marketing. Do… Build Your Own Website Paying a

5 Simple Tips To Improve Your Online Marketing Strategy

What You Need The most basic resource that every online business should have is a website. Having your own website is the equivalent of a storefront that you would find in your local town. The site represents your business for all those viewing on the internet, so you need to make sure that representation is

Marketing Tips To Try In 2018

As we approach the end of the year, it’s important for your business to take stock and work out what your successes have been over the last year, and where there could have been improvements. Businesses can always strive to be better, and the way to boost your profits is through better marketing. While you

Is Internet Marketing Important For Your Business?

Internet marketing plays a key and very important role in your business. You need the internet for a range of different things, from promoting and selling your products and services to connecting with your clients and customers. The internet is everywhere nowadays, so it shouldn’t be much of a surprise that internet marketing is incredibly

Why Niche Marketing is The Way Forward

You probably already know some of the benefits of niche marketing but perhaps feel limiting yourself to one particular segment sounds like a recipe for disaster, or at the very least, is counter-intuitive. WHAT IS A NICHE? A niche is a focused subset of a particular market group.  If you were to think about pet

Can Online Marketing Survive Ad Blocker Software?

When I first started using the internet every single website I went on was swarming with ads. Every tiny bit of space that wasn’t already covered had a flashing banner on and switching to a new page always meant closing down a load of pop-ups. But then somebody invented an incredible piece of software called