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Community Engagement & What It Could Mean for Your Company

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The community your business exists within has to be taken seriously, and never taken for granted. If you want to get ahead and make your business grow faster, you need to pay attention to community engagement and how you can benefit from it. There are so many things that you can do and take advantage of that involve community engagement. So, find out more about some of these things below.

Conduct Person to Person Engagement

Sometimes, the best thing you can do for your business is make it more human and more approachable. Rather than seeing it as a faceless corporate entity, you want potential customers to see a human side of your company.

You can make sure that’s the case by conducting some person to person engagement. People will be far more likely to buy from your business and help it grow if they are engaged on a personal level. So, you could do some event and conference marketing. Or you can even try promoting your business out on the streets. It can make all the difference if you manage to pull it off.

Create Direct Links to Local Charities

Charities are there to help people, and they are always in need of extra support and funds. At the same time, you can integrate your business into the community better if you are seen to be doing positive things and helping people out. So, that’s why it does make a lot of sense to build bridges with these charities. They can help you to paint your business in the right light, and they can benefit from your support and financing. It’s a relationship that works for everyone. If you haven’t done so already, try to create these kinds of direct links to local charities in your area.

Sponsor Events That bring people Together

Sponsoring events is a good way to attach your brand to something that people love and enjoy. For example, maybe there is a local charity fun run taking place in the town or city where your company is based. You could jump on board by sponsoring the event and providing donations. Or you could provide useful items. You can buy bottles from Dynamic Gift. Have your name put on them, and then provide them to people participating on the run. This is just one example, but there are things you can do to get involved in all kinds of local events that will boost your community engagement.

Hire from Within the Local Community

Finally, you should think about your hiring process. When you hire people, you should try to focus on pulling talent from the local area. It’s a good way of showing that you run a business that wants to have a positive impact on the community and the people that fill it. And by having local people working for the business rather than big names from elsewhere, you can make sure that your business stays firmly rooted in the communities it serves. That’s a major advantage; those employees will understand the local market and the local people.

 

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About Author

Ben is a follower of Christ, a rabid computer geek, small business owner, and breaker of things. He is married way above his station in life and has three wonderful children who have made driving him insane their mission in life.

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